Eye on the Industry

In this Q&A, James Torr from Ipsos UK discusses their audience data solutions, the value of transparent data sourcing, and why partnering with Eyeota enhances global activation capabilities.

With back-to-school spending showing no signs of slowing, brands have a prime opportunity to reach motivated shoppers. From parents and students to education seekers and sports fans, learn 4 actionable strategies to connect with these audiences and drive conversions this season.

Rugby fans and players are more engaged than ever in 2025. From the Six Nations to the British & Irish Lions tour, find out how brands can reach these passionate audiences with the right strategies, channels, and audience segments.

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.