Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal.
Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.
