Eyeota Blog - News, Insights & Opinions | Rilee Sellers, Senior Director of Agency Account Management

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Data Quality: Questions to Ask When Seeking a Trustworthy Data Partner

By: Rilee Sellers, Senior Director of Agency Account Management

Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal.

Digital Advertising, audience targeting, social campaigns, social media, facebook, instagram, pinterest, social media marketing, twitter

How To Enhance Your Social Marketing Strategy With Audience Data

By: Rilee Sellers, Senior Director of Agency Account Management

Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.