Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.
Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.
Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.
by Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, Eyeota. Extracted from I-COM Data Storytelling Council whitepaper.
It is important to recognise that the term “Data Storytelling” is a double-edged sword. Businesses increasingly require complex data analysis that drives business decision-making into narratives that are consumable, understandable and able to be democratised across organisations – to both technical and non-technical people alike.
Despite the entire city of Manhattan being in complete lockdown, I was still able to spend an enjoyable evening of dinner and discussion with my I-COM peers albeit at home rather than our usual restaurant meet-ups (though some of the green screen backdrops were very clever!). We gathered to listen to Chris Cable, Director of Data, Analytics and Strategic Planning at Diageo, USA deliver the keynote presentation about the effects of COVID-19 on marketing and the strategies to adapt to the changes.
