Eye on the Industry

Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. 

Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). 

Eyeota is pleased to announce an expansion of our strong, collaborative partnership with Equifax in New Zealand.

Marketers in New Zealand can now draw on unique financial insights and risk profiles from across the credit-active population to make relevant offers for finance products. This may help advertisers to be more responsible with campaign delivery by avoiding advertising to consumers that may be at risk or not eligible for certain types of credit offers.

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been able to access YouGov/Eyeota audiences since 2016.