By: Eyeota
Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been able to access YouGov/Eyeota audiences since 2016.
“YouGov is delighted to strengthen our partnership with Eyeota,” said William Ullstein, commercial director at YouGov. “We have had tremendous success in the U.S., U.K. and Germany over the years and we are excited about expanding our global capability footprint. With our combined data and technology, YouGov and Eyeota offer advertisers and their agencies a crucial bridge between planning and execution that ultimately delivers better business outcomes.”
Eyeota’s audience technology platform delivers a consumer-safe, privacy compliant and globally consistent approach for data owners to transform their data into audiences for marketers to reach targeted customers. Eyeota’s direct integration with leading global demand-side platforms (DSP) and data management platforms (DMP) guarantees that audiences are accessible on all leading buying platforms. This new expansion allows marketers and agencies to seamlessly activate YouGov’s audiences in new Asia-Pacific and European countries through Eyeota’s platform and consistent modeling technology.
With a proprietary panel of over 8 million people globally, YouGov has one of the world’s largest research networks, providing a continuous stream of accurate data and insights. This data is used to fuel YouGov’s huge existing taxonomy, which can be further expanded by connecting bespoke surveys to fit each client’s and campaign’s individual needs.
Through the YouGov and Eyeota partnership, marketers can use research data tailored to audience-specific metrics across their entire campaign lifecycle from audience insight and planning to activation. Eyeota’s globally consistent modeling technology encourages the activation of privacy-compliant audiences built with the attitudes, beliefs, and opinions of their desired target customers, at scale.
For example, Eyeota worked with an audio brand to overlay results from a YouGov custom survey with its syndicated data to build bespoke audiences. The audiences were modeled using Eyeota’s unique globally consistent process and the campaign exceeded all core KPIs: 9% increase in brand consideration, 4% increase in brand adoption and an 8% increase in recalling core brand attributes among target consumers.
Ready to activate? Get in touch with our Audience Specialists at our Data Desk now.
