Eye on the Industry

What are the best practices to build a mature data strategy?

By: Eyeota

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

strong data culture

What do organizations need to invest in to develop a strong data culture?

By: Eyeota

While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.

How to build a data-centric organization

By: Eyeota

Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.

Audience Data Sessions: Q&A with DLG

By: David Lau, Senior Account Director at DLG
We invited Data Locator Group's (DLG) Senior Account Director, David Lau, to share more information about DLG's lifestyle database and any updates to our partnership. Read more now to learn what makes DLG data unique and how marketers can activate it to connect with their best online consumers.

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