Eye on the Industry

4 Surefire Ways to Reach Summer Travel Audiences

By: Eyeota

Summer travel spending is surging—and so is the opportunity for marketers to reach travelers where it matters. Explore four proven ways to engage flight shoppers, business travelers, luxury jetsetters, and more with data-driven precision.

 

 

Eyeota expands partnership with The Trade Desk with the adoption of European Unified ID

By: Eyeota
Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.

5 Ways to Connect with Spring Celebration Audiences

By: Eyeota

Discover 5 Ways to Connect with Spring Celebration Audiences this year 🐰🐣 

 

Eyeota Enters Global Partnership with Semasio to Launch Contextual Audiences for Marketplace Partners

By: Eyeota
The global collaboration brings a new, contextual dimension of privacy-firsttargeting to Eyeota’s marketplace partners, increasing relevance and driving greater scale forcampaigns by creating new ways to leverage our partner data

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