Eye on the Industry

Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.

Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.

Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.