Eye on the Industry

Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM’s digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label. 

Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas.

Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.