Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands
Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.
Available through the Eyeota Data Marketplace, Neustar AdAdvisor® Audiences help advertisers find the best potential prospects online at massive scale. Neustar AdAdvisor Audiences provide audience insights that increase digital advertising relevancy fueled by the most complete consumer information available. They also enable accurate targeting based on a wide range of attributes, including brand preferences, product affinities and psychographic variables.
“Our AdAdvisor Audiences give advertisers the needed insights to create engaging interactions with real people,” said Julie Fleischer, Vice President, Marketing Solutions, Neustar. “Powered by the OneID® system of trusted identity, our activation solutions provide Eyeota’s vast network of clients the ability to create highly scalable audiences, comprised of consumers with strong affinities for particular brands, products or services.”
AdAdvisor Audiences are derived from Neustar’s real-time consumer insight engine, which makes thousands of insightful behaviors available based on verified offline information. AdAdvisor Audiences provide clients with over 20,000 offline and online predictive attributes derived from data sources, such as market research, retail purchase behavior and loyalty card programs, to reach consumers most pre-disposed to a brand, product or service.
“Neustar AdAdvisor Audiences provide consumer data based on household level attributes, lifestyles and interests that will enable them to target their audiences with precision,” said Kevin Tan, CEO, Eyeota. “With a clearer look at audiences, brands are able to create more targeted and relevant campaigns. By teaming up with Neustar, we are delivering a unique offering that allows brands to amplify their audience targeting and engagement efforts."