Eye on the Industry

Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.

Guest blog by Josh Raper, VP of Marketing, Affinity Answers.

Guest blog by Charlie Swift, EVP – Head of Marketing and Account Management, Adstra.

Political discourse is more active than ever.

 

The entire advertising industry is going through an extremely difficult time right now as all advertisers are having to make immediate changes to their current marketing strategies based on rapidly changing information. It is likely that consumers will be spending increased time online over the coming weeks and probably months so with that in mind, here are 10 audience targeting strategies to consider during this period.