third party cookies, cookieless, first party data, marketing strategy

First-Party Data Is Great, But It’s Not Enough

By: Rob Armstrong, Senior VP of Product, Eyeota

First-Party Data Is Great, But It’s Not Enough

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.

For the past two years, “the death of the third-party cookie” has dominated industry headlines across the publishing and digital marketing landscape. And the subtext to nearly every such piece has been this: Going forward, first-party data will reign supreme...

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