Learn how Eyeota and YouGov custom research-based audiences enable audio streaming brand to enhance brand perception.
The global audiobook and podcast streaming brand wanted to gain a deeper understanding of in-market brand perception across three KPIs: Brand Consideration, Brand Adoption and Core Brand Attributes.
YouGov created an online survey tailored to the brand’s business KPIs. YouGov overlaid the custom survey results with their syndicated data to gain further insights. Eyeota used its proprietary privacy-compliant data modelling methodology to transform the survey data into addressable audiences across 6 different segments types based on entertainment & media consumption habits and needs.
Read the full success story to see how Eyeota's audience data can help you expand reach while lowering costs.
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