How to Target Travel Audiences

Whether your goal is precision targeting or driving brand awareness at scale, Eyeota’s Travel Audience Guide is your blueprint for reaching travelers across ever stage of the journey.

With audience data sourced from trusted partners, these segments help you connect with travelers worldwide based on interests, intent signals, past purchase behavior, and travel preferences.

An image of a family with luggage in the airport

Browse our curated selection of travel audience segments built from interest, intent, transaction, and behavioral signals, including destinations, accommodation types, airline preferences, seasonal travel moments, and more. Activate these segments across all major demand-side and supply-side platforms to identify, reach, and engage your ideal business customers on audio, connected TV, display, digital out-of-home, mobile, and social channels.

Discover Travel audiences such as:

  • General Travel Enthusiasts

  • In‑Market & Booking‑Ready Travelers

  • Past Purchasers & Frequent Travelers

  • Airline, Hotel, & Cruise Audiences

  • Destination & Seasonal Travelers

  • Family, Luxury & Experience‑Driven Travelers

and more! 

person looking at Eyeota targeting guide on tablet
Data Desk

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