Eye On | Mother's Day Audience Playbook

Identify, reach and engage the right online consumers around the globe this Mother's Day.

With worldwide e-commerce approaching $5 Trillion in 2021 and consumers expected to make an extra special effort to make up for last year’s missed celebrations, make sure you are targeting your best audience this Mother's Day!

Identify, reach and engage the right online consumers - from jewelry purchasers to gift buyers to Mother's Day spenders - by integrating audience segments into your campaigns. Download our APAC, UK and US Mother's Day Audience Playbooks to discover the audience segments you need to reach consumers across display, mobile and social channels.

Psst... We've included a unique selection of BONUS segments in our audience playbooks: Eyeota’s proprietary analytics allows us to understand how different audience segments index highly with each other to uncover similar users across multiple data sets. These extra segments, that you might not have considered otherwise, could help you reach more of your desired target audience this Mother's Day.

Connect with the Data Desk team for your custom audience targeting strategy today!

Source: eMarketer, 2021