As pandemic restrictions begin to ease, the retail ecommerce boom doesn’t seem to be going away any time soon. In fact, many consumers aren't planning to return to in-store shopping, even after being vaccinated.
How can Back-to-School brands optimize digital ad spending to reach their best target customers online?
From driving awareness to engaging consumers in-market, the Eyeota Back-to-School Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.
Discover addressable digital audience profiles to target your ideal customers such as:
- Father's Day Celebrators
- Gift Purchasers
- Consumers In-Market for Men's Products
Connect with the Data Desk team to request your custom audience targeting strategy today!
Download the Eyeota Back-to-School Audience Playbook by completing the form below.
