Eye On | Father's Day Audience Playbook

As pandemic restrictions begin to ease, the retail ecommerce boom doesn’t seem to be going away any time soon. In fact, many consumers aren't planning to return to in-store shopping, even after being vaccinated.

Those celebrating Father’s Day will likely purchase cards and gifts online, so it’s important for brands to reach and engage the right online shoppers.

From Father's Day celebrators and gift purchasers to consumers in-market for men's products, identify, reach and engage the right online consumers to optimize your digital ad spend.

Download our APAC, EMEA and US, Canada & LATAM Father's Day Audience Playbooks to discover the audience segments you need to reach consumers across display, mobile and social channels for your digital marketing campaigns.

Connect with the Data Desk team for your custom audience targeting strategy today!