Success Story

Eyeota and RDA Research logos

Eyeota enhances reach and targeting precision for leading Australian market research brand

Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.

The Client

RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies.

The Challenge

RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

The Solution

Eyeota Onboarding works by transforming data into cohorts or clusters of consumers with similar characteristics and leverages its proprietary geo-based matching technology to activate these cohorts as addressable audiences for digital marketing and advertising.

RDA Research Infographic

The Results

More than 87% of the RDA Research offline IDs are brought to life in the digital world by Eyeota. Brands and advertisers can reach and target 87% of their desired audiences identified offline through digital channels using RDA Research addressable audiences.

87% Accuracy and Scale

Eyeota Onboarding enables a consumer-friendly way to harness data that protects individuals' privacy by default. RDA Research continues to leverage Eyeota's privacy-safe onboarding technology to activate its:

  • geoTribes
  • Consumer Profiles
  • Motor Vehicles
  • geoSmart
  • Household Demand & Economics
  • Donor Segments

"Working with Eyeota has allowed us to seamlessly activate our real-world data with precision and at scale using their proprietary onboarding solution."

- Robert Dommett, Technical Director, RDA Research

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What are your data challenges?

Lacking first-party digital data?
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Need a data onboarding tool that is privacy compliant with GDPR and CCPA?
Require data activation in multiple countries, regions and markets?

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