Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.
RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies.
RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Eyeota Onboarding works by transforming data into cohorts or clusters of consumers with similar characteristics and leverages its proprietary geo-based matching technology to activate these cohorts as addressable audiences for digital marketing and advertising.
More than 87% of the RDA Research offline IDs are brought to life in the digital world by Eyeota. Brands and advertisers can reach and target 87% of their desired audiences identified offline through digital channels using RDA Research addressable audiences.
Eyeota Onboarding enables a consumer-friendly way to harness data that protects individuals' privacy by default. RDA Research continues to leverage Eyeota's privacy-safe onboarding technology to activate its:
"Working with Eyeota has allowed us to seamlessly activate our real-world data with precision and at scale using their proprietary onboarding solution."
Learn more about the data onboarding process, the types of data you can bring online and ways you can find new customers.
Lacking first-party digital data?
Want to reach and acquire new customers?
Need a data onboarding tool that is privacy compliant with GDPR and CCPA?
Require data activation in multiple countries, regions and markets?
Contact us to find out how Eyeota Cohort Onboarding can help you.