Learn how Eyeota delivered addressable audiences to RDA Research for digital targeting of programmatic display, mobile and social channels.
RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
RDA Research chose Eyeota to onboard and activate its data as digital audiences. Eyeota’s solution works by transforming data into cohorts or clusters of consumers with similar characteristics and leverages its proprietary geobased matching technology to activate these cohorts as addressable audiences for digital marketing and advertising.
More than 87% of the RDA Research offline IDs are brought to life in the digital world by Eyeota. Brands and advertisers can reach and target 87% of their desired audiences identified offline through digital channels using RDA Research addressable audiences.
Read the full success story to see how Eyeota's enables a consumer-friendly way to harness data that protects individuals’ privacy by default.
Learn more about our data solutions that help brands and marketers to reach online customers and prospects.
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