Eye On | Pro Sports Audience Playbook

Identify, reach and engage sports spectators and fans around the globe

With the cancellation of in-person sports events and fans spending greater amounts of time spent at home in front of screens, many brands targeting pro sports audiences are shifting their focus and re-allocating budgets towards digital advertising.

Did you know? In the age of digital consumption, sports are also evolving to meet the requirements of their audiences: 11 million new consumers aged between 25 and 54 accessed the top five digital sports platforms between September 2019 and September 2020*.

Brands targeting Pro Sports audiences - from game spectators to sports merchandise buyers, from sports fans to olympics enthusiasts - can optimise digital ad spending and influence buyers more effectively by integrating audiences segments built with powerful consumer attitudes and behaviours into their campaigns. Download our Asia-Pacific, European and American Pro Sports Audience Playbooks below to discover the audience segments you need to reach consumers across display, mobile and social channels.

Connect with the Data Desk team for your custom audience targeting strategy.

*Source: Nielsen, 2021

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Pro Sports Audience Playbooks

Eye On | APAC Pro Sports Audience Playbook

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Eye On | EMEA Pro Sports Audience Playbook

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Eye On | US Pro Sports Audience Playbook

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Eye On | UK Big Sports Audience Playbook

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