As a guest on eMarketer's Tech Talk, Eyeota CEO and Co-founder Kristina Prokop discusses how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.
Watch the full video now
to learn how to turn first-party data
into audience cohorts to acquire new customers;
why you need to harness powerful offline data
you already have—in a privacy-compliant
way; and the benefit to future-proofing your data strategies
against shifting privacy rules and regulations.