Onboarding's Role in Future Proofing Your First Party Data Strategy

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As a guest on eMarketer's Tech Talk, Eyeota CEO and Co-founder Kristina Prokop discusses how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.

Watch the full video now to learn how to turn first-party data into audience cohorts to acquire new customers; why you need to harness powerful offline data you already have—in a privacy-compliant way; and the benefit to future-proofing your data strategies against shifting privacy rules and regulations.