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As a guest on eMarketer's Tech Talk, Eyeota CEO and Co-founder Kristina Prokop discusses how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.
Watch the full video now to learn how to turn
first-party data into
audience cohorts to acquire new customers; why you need to harness powerful
offline data you already have—in a
privacy-compliant way; and the benefit to
future-proofing your data strategies against shifting privacy rules and regulations.
