A luxury automaker released its new electric vehicle and wanted to generate interest among high-net worth individuals (HNWI). Their agency turned to Eyeota to build an audience profile that would reach auto intenders as well as HNWI.
Facebook users in the Eyeota group showed an above 81% chance of lift in ad recall versus users targeted using Facebook interest targeting. This was significantly above the agency’s benchmark in the Asia Pacific market.
The campaign also revealed key demographics within the target audience. The ad successfully engaged with people between the ages of 35-44 and 55-64.
Campaign awareness also resonated with a female audience, generating a potential brand uplift of 90% or greater. The successful campaign performance and additional audience insights enabled the ad agency to provide even more strategic recommendations to the auto brand on future campaigns.
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