Better Programmatic Targeting Car Owners

Understanding key differences in the behavior of automotive audiences

Get inside the mind of UK car owners

In our latest series of Better Programmatic Targeting with Kantar Media, we help you accelerate your engagement with UK car owners by uncovering key buyer personas and what influences their path to purchase.

Download the infographic to uncover:
  • Who is looking to buy a car and why
  • Factors that influence their purchase decisions
  • Audience segments to activate your automotive campaign