IAB Data Transparency Label

IAB Data Label Overview

IAB's Data Transparency Label is intended to give every marketer, agency, data provider and publisher a clear view of the audience segments they use.

This is a global initiative set out by IAB Tech Lab and it's Data Transparency Standard Compliance Program to bring transparency standards to the data marketplace.

Eyeota is one of the first data companies globally to be awarded the compliance seal.

IAB Data Labeling Process

Eyeota's complete global taxonomy has successfully undergone auditing on a segment by segment basis that covers:

Data Solution Provider and Distributor Information
Who provided the data segment, inclusive of contact information, for both data solution distributor and, where applicable, original data provider
Audience Snapshot
What audience segment the label describes, including both the provider's branded audience segment name as well as the most relevant segment name from a new standardized taxonomy, a top-line audience description and applicable geographic coverage
Audience Construction
How the segment was constructed, inclusive of details such as audience count, any applicable modeling or cross-device ID expansion that may have been applied, audience refresh rates, and event lookback window for inclusion;
Source Information
Where the original data components were sourced such as details on data provenance, data collection techniques, refresh frequency, and event lookback window.

Customer Benefits

IAB Data Label for Eyeota's global taxonomy will enable buyers of Eyeota audience data to:

Strengthens buying power of our customers to analyze and compare data sets and providers before purchasing

Removes barriers and confusing technical terms to better understand audience data in simplified easy to understand language

Enables buyers to activate with confidence by choosing the best audience data characteristics that match their target audiences

IAB Data Transparency Label

IAB Data Label Overview

What Does the Label Tell You?

IAB Data Labeling Process

Customer Benefits