IAB's Data Transparency Label is intended to give every marketer, agency, data provider and publisher a clear view of the audience segments they use.
This is a global initiative set out by IAB Tech Lab and it's Data Transparency Standard Compliance Program to bring transparency standards to the data marketplace.
Eyeota is one of the first data companies globally to be awarded the compliance seal.
Eyeota's complete global taxonomy has successfully undergone auditing on a segment by segment basis that covers:
IAB Data Label for Eyeota's global taxonomy will enable buyers of Eyeota audience data to: