How to Build An Audience Targeting Strategy

A 5-step guide to getting the best out of audience data

Working with data can get complex. Let's get back to basics to help you find the right audience!

A recent Econsultancy survey showed that the majority of marketers (55%) say that utilizing data for effective audience segmentation and targeting is one the highest priorities in 2019. Being able to select the right audiences for your goals is crucial for campaign success but the sheer amount of data that a marketer has access to these days may feel overwhelming.

What are the 5 key steps you need to consider when building an audience targeting strategy? 

Download the Eyeota Guide to Building an Audience Targeting Strategy now!