How to Build a Data Monetization Strategy Checklist

5 questions all publishers need to ask themselves first

The demand for audience data for programmatic media is growing YoY.

According to The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data. 

This demonstrates that publishers are sitting on a treasure trove of data that is just waiting to be put to work to earn revenue for them. However, they need a robust data monetization strategy in place to be able to make the most of the opportunities in front of them.

What should a publisher consider as part of their data monetization strategy to ensure they stand the best chance of reaching their revenue goals?

Download your checklist now to find out.