The demand for audience data for programmatic media is growing YoY.
According to The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data.
This demonstrates that publishers are sitting on a treasure trove of data that is just waiting to be put to work to earn revenue for them. However, they need a robust data monetization strategy in place to be able to make the most of the opportunities in front of them.
What should a publisher consider as part of their data monetization strategy to ensure they stand the best chance of reaching their revenue goals?
Download your checklist now to find out.
