Eye On | The Holiday Audience Playbook

Discover the digital profiles to engage your best audiences on display, mobile and social channels this Holiday season.

Consumers worldwide have begun their holiday shopping earlier than ever before and holiday retail eCommerce sales are forecast to be the highest ever!

How can brands targeting Holiday Audiences optimize digital ad spending to reach their best target customers online?

From driving awareness to engaging consumers in-market, the Eyeota Holiday Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

  • Holiday Celebrators

  • Cooking Enthusiasts

  • Gift Shoppers

  • Consumers by Payment Type

  • Seasonal Travelers

...and much more!