Eye On | Gaming Audience Playbook

Identify, reach and engage the right online gaming consumers

The pandemic saw an uptick in time spent on digital gaming platforms, likely due to the community aspect of online games, creating an ideal ecosystem for advertisers to build an interactive relationship with gaming audiences. With gaming emerging as the next dominant tech platform, it is more important than ever for brands to understand gaming audiences and engage them through the right channels, at the right time. 

Did you know? In Q4 2020, viewers watched over 8 billion hours of livestream video game content, compared to 4 billion hours in Q4 2019*. Brands targeting gaming audiences can identify, reach and engage the right online consumers by integrating audience segments into their cross-device campaigns.

Download our ANZ, APAC, EMEA and US gaming Audience Playbooks to discover the audience segments you need to reach consumers across display, mobile and social channels. Connect with the Data Desk team to request your custom audience targeting strategy today!

*Source: eMarketer.