Eyeota's latest partnership with Amazon's Demand Side Platform (DSP) opens up digital ad buying for new verticals, optimizing consumer engagement and targeting.
Amazon has surfaced as one of the largest markets for digital media buys available. Eyeota is excited to collaborate with Amazon and help strengthen their data offering across key verticals like automotive, B2B, travel, telecommunications and finance. Eyeota's depth of audience data is a complement to Amazon's strong first-party, native audiences to expand scale and targeting performance.
By partnering together, Amazon and Eyeota deliver enhanced precision audience targeting capabilities to brands and advertisers. This provides the ability for anyone to buy advertising media across owned and operated properties to access Amazon's substantial first-party data, and layer on rich Eyeota audience data for increased value in consumer targeting.
Eyeota provides qualified audience profiles that help to support and enhance Amazon's first-party data, delivering a robust complementary effect to give you a bigger audience range and better targeting. Paired with Amazon's native data segments, Eyeota provides qualified consumer traits, behaviors, personas and verticals that help to build a 360 view of your target customers.
Available across the Americas, Asia, Europe, Middle-East and Oceania, Eyeota has the world's largest selection of addressable solutions from over 70 premium branded data partners and a vast depository of up-to-date targetable audience profiles available in a single-view through Amazon DSP.
Delivering these global audiences means a better experience and increased ROI for every advertising dollar.
To build lucrative, high-conversion audiences, you need a holistic approach. Eyeota and Amazon together add an additional layer of enrichment and targeting, allowing you to readily leverage the most powerful advertising platform in the world.
Eyeota audiences are built from rich and varied data sources including brand affinities, past-purchase and intent signals, social sharing, and real world, offline-generated behaviors, lifestyle interests, and highly targeted socio-demographic profiles. These are supported by branded data partner segments, and layered on to Amazon's existing consumer data to create a holistic customer view.
Best of all, our entire marketplace is built to privacy by design specifications, delivering consistent, GDPR and CCPA compliant marketing.
Brands, marketers and advertisers can access over 90,000 consumer profiles and personas segments through the Eyeota Audience marketplace, covering 30+ vertical and seasonal targeting categories to programmatically reach audiences across exclusive Amazon-owned and operated sites and apps.
Talk to one of our audience specialists today.
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