Created exclusively for US cellular, telecommunications and network providers, Eyeota’s
Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.
Eyeota's Mobile Switcher and Subscriber audiences are built with powerful service performance metrics, transactional behaviors, and brand loyalty indicators that allow brands to influence consumers in-market to switch providers, reclaim customers likely to convert to a competitor, and capture dissatisfied audiences searching for improved cellular service.
For brands like AT&T, Verizon and T-Mobile, integrating this audience data into their digital marketing initiatives enables them to:
- Drive upper-funnel awareness by identifying audiences in the interest and consideration phase
- Deliver lower-funnel performance by engaging in-market audiences at the point of switching
- Optimize brand loyalty and market-share by pinpointing audiences interacting with competitive brands
