With global eCommerce sales predicted to reach $3.914 trillion* this quarter, there will be an unprecedented amount of first-time online shoppers, along with seasoned digital buyers, browsing, searching, and purchasing gifts, holiday essentials, and everyday items. For retailers, this will be an important time to adapt their seasonal marketing and engagement strategies to reflect new consumer buying behaviors, habits, and attitudes.
The Eye On | Retail 2020 Audience Playbook contains the latest data-driven approaches for advertisers and marketers to seamlessly enrich understanding and strengthen cross-device engagement with existing customers and first-time buyers on desktop, mobile, and social channels.
*Source: eMarketer 2020
