Pandemic restrictions have led to a worldwide increase in online grocery shopping*, including consumers who have never bought groceries online before. Digital grocery buying has become so popular that it is expected to stick as a habit even post-pandemic*. As a result, even with restrictions slowly lifting around the globe, we can expect consumers who typically celebrate Easter by cooking a family meal or visiting friends and family to purchase more food and beverages and gifts online.
This Spring holiday season, identify, reach and engage the right online consumers by integrating audience segments into your campaigns. Download the Easter Audience Playbooks below to discover the audience segments you need to reach consumers across display, mobile and social channels. Connect with the Data Desk team for your custom audience targeting strategy.
*Source: eMarketer 2021
