Frequently Asked Questions
What social networks can I use Eyeota Audiences for audience targeting?
Facebook, Instagram, X, Snapchat, Pinterest and TikTok
What are the benefits of using Eyeota Audiences on Social Channels?
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Gain a stronger view of your target audience
Integrate different consumer behavioral signals e.g. offline purchase behaviors, socio-demo traits, or store location proximities that are not available in social channels to build a better view of your target audience.
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Engage audiences consistently
Segment and define an audience targeting strategy and activate it across digital display, video, mobile and social channels for consistent audience engagement.
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Tailor and optimize brand visibility
Ensure the features and benefits of your brands' products and solutions are visible and relevant to the right target audience across digital and social channels.
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Achieve greater campaign results and ROI
Analyze and track the performance of your audience engagement to fine-tune future campaign tactics and channel investments.
How are audience profiles created?
Eyeota fuses qualified user identifiers to create audience profiles for brands to engage with their target consumers throughout each stage of the customer journey. Our proprietary onboarding methodology ensures the consistent provision of data globally and assures only privacy-compliant data enters our platform. Click here to learn more about our Audience Marketplace and our commitment to data quality.
How many profiles are available?
Leverage over 50,000 audience profiles across 35+ vertical and seasonal targeting categories covering attitudinal personas, lifestyle-interest, purchase-intent, socio-demographic variables, past-purchase, location-proximity and more to enrich engagement with their best future customers on social channels.
You can also access 200+ syndicated B2B segments via Dun & Bradstreet, Eyeota's parent company.
Where can I access Eyeota Audiences for social channels?
You can find Eyeota audience segments on all major DSPs and trading platforms.
What do the segments cost?
Contact our audience specialists at our data desk with your brief and they will help you with targeting and budgeting.
