Activate audience profiles to strengthen engagement on Facebook, Instagram, Twitter, Pinterest, and Snapchat
Defining an effective audience targeting strategy for social media campaigns can often be difficult when it is based on data generated by a consumer's social channel activity alone. Brands can invest in audience profiles built with consumer behavior from offline, mobile, and digital channels, creating a stronger view of their desired customers for a more effective audience targeting strategy for their social campaigns.
Discover the audience profiles you need to engage with your best future customers
Eyeota fuses qualified user identifiers from offline, digital, and mobile channels to create audience profiles for brands to engage with their target consumers throughout each stage of the customer journey.
The Eyeota Audience Marketplace includes over 25,000 audience profiles across 30+ vertical and seasonal targeting categories covering attitudinal personas, lifestyle-interest, purchase-intent, socio-demographic variables, past-purchase, location-proximity and more, enabling brands and marketers to enrich engagement with their best future customers on social channels.