Enrich engagement on social channels with the
Eyeota Audience Marketplace

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Discover Your Audiences

Access the audience traits and personas you need to engage your target customer more effectively on Facebook, Instagram, Twitter, Pinterest, and Snapchat

The Eyeota Audience Marketplace includes powerful lifestyle-interest, purchase-intent, socio-demographic, past-purchase, location-proximity, and firmographic audience profiles from the world's leading data providers, enabling brands and marketers to enrich engagement with their best future customers across display, video, mobile, and social channels.
 
Discover over 25,000 qualified and compliant audience profiles across 30+ vertical and seasonal targeting categories, from automotive, B2B, CPG, electronics, entertainment, fitness, finance, healthcare, political, retail, travel, and telecoms, to interact consistently with consumers throughout each stage of the customer journey.

Download The Guide

The benefits of using audience traits and personas for your social campaigns

Gain a stronger view of your target audience 
Integrate different consumer behavioral signals e.g. offline purchase behaviors, socio-demo traits, or store location proximities that are not available in social channels to build a better view of your target audience.
 
Engage audiences consistently
Segment and define an audience targeting strategy and activate it across digital display, video, mobile and social channels for consistent audience engagement.


 
Tailor and optimize brand visibility 
Ensure the features and benefits of your brands' products and solutions are visible and relevant to the right target audience across digital and social channels.
 
Achieve greater campaign results and ROI
Analyze and track the performance of your audience engagement to finetune future campaign tactics and channel investments.

Got a campaign?

Our Audience Specialist team can build a custom audience engagement strategy to achieve your marketing campaign goals across display, video, mobile and social channels.

Request an Audience Strategy


Branded Partners Available on Social

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