With most gyms temporarily closed, consumers are turning to home equipment, exercise bikes, weights, personal fitness trackers, and supplements to stay fit while confined. According to eMarketer, monthly spending by U.S. consumers on home fitness products and services has increased by 35 to 40% in March 2020*.
Brands and marketers should leverage this surge in demand by activating audience data for campaigns to engage consumers interested in keeping fit, as well as connecting with those with strong past purchases on health and fitness.
