Eye On: Finance Global Report

In-Depth Audience Data Strategies for Financial Advertisers

Financial services advertising is a major contributor to global digital advertising spend.

In the U.S. and U.K., financial services advertising represents 12% of all digital ad spend. Similarly, in Germany and Australia, finance represents 7% and 6%, respectively, of all digital ad spend.1

Given the importance of financial services ad spending, we are releasing our annual, global Eye On: Finance insights report, which shows how the industry is currently using audience data, according to calendar year 2018 Eyeota Marketplace data.

The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.

Download it now to learn more about how financial advertisers reach their target audiences.

eMarketer (2018)