Eye On | Defin'd Audiences

Defin’d provides insights into the sociodemographic characteristics of each individual in Australia, along with their unique attitudes and behaviors.

Defin’d segments are created with reference to specific behaviours, attitudes or characteristics and therefore offers advertisers a more precise approach to targeting. Key verticals particularly suited to Defin’d include motor and home insurance, health insurance, banking, automotive, retail, property development, media planning and healthy lifestyle. Defin’d was developed by actuaries from Finity Consulting Pty Ltd.