Eye On | CPG/FMCG Consumers Audience Playbook

Discover the digital profiles to engage your best CPG/FMCG audiences on display, mobile and social channels.

The number of digital CPG buyers accelerated exponentially during the pandemic and digital grocery sales are forecast to continue to grow in the coming years.

How can brands targeting CPG/FMCG audiences reach their best target customers and influence buyers more effectively?

From driving awareness to engaging consumers in-market, the Eyeota CPG/FMCG Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

- Household Decision Makers

- FMCG Deal Seekers

- Online & In-Store Grocery Buyers

- In-Market Household Product Shoppers

- Pet Care & Supply Consumers

and many more!

Connect with the Data Desk team to request your custom audience targeting strategy today!