Data Quality, cookieless, data privacy, floc, google chrome, cohort, adexchanger

Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

By: Eyeota

Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.


Read our article featured in AdExchanger now to learn more.

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