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More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ

by Dominic Seah on

In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.

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Topics: Audience Data, APAC, Eyeota Index, Branded Data Partners

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