Eye on the Industry

Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

Q&A with Rick Erwin, Adstra's CEO, who speaks with Eyeota about the current industry trends, reshaping Adstra, and what he sees happening in 2021.