Eye on the Industry

Aaron Jackson Headshot

How the Eyeota Audience Data Summits Reflected A Year Of Change.

By: Aaron Jackson, Managing Director International

2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations. 

Elissa Eeiling Headshot

The Marketing Funnel Is Now Audience-Shaped

By: Eyeota

You may have noticed that Eyeota has a brand-new look. It's bolder, fresher and brighter than ever before but most importantly, it now better reflects our focus on audiences and how we are uniquely set up to help marketers and data owners understand their audiences better.

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