Eye on the Industry

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels. 

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.

Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers. 

What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it. 

Guest blog by Matt Palmaccio – Director of Product Marketing at ShareThis.