Eye on the Industry

Eyeota, the leading data partner to global enterprises, announced today that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub in Pune, India, which joins offices currently established in New York, London, Berlin, Singapore, and Sydney. The company has also expanded headcount by 17, including the additions of Rob Armstrong as VP of Product and Aditya Kulkarni as VP of Engineering. Ashwini Karandikar, formerly of Dentsu Aegis and now Senior Advisor to McKinsey & Company, also joined the company as a Board Advisor.

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...