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Four Clear Ways Brands Can Drive Maximum Value, Sales From Future-Proofed, Scaled First Party Data

By: Aaron Jackson, Chief Growth Officer
First party data is gold in the new digital economy, but how do businesses take full advantage of it? Combining separate data sets is key, as is converting offline intelligence into online insights. Eyeota’s Aaron Jackson breaks down four ways companies can drive maximum value out of their data.
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Data Marketplace

Audience Data Sessions: Q&A with PubMatic

By: Sam Marc, Senior Director of Addressable Solutions at PubMatic

Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.

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Enriching First-Party Data to Drive Better Prospecting
customer acquisition

Enriching First-Party Data to Drive Better Prospecting

By: Paul Kelly, Director EMEA, Commercial Development

How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.  

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transactional data

Audience Data Sessions with Stirista

By: Megan Lambert, Director of Digital Data Products at Stirista

We recently had a chance to speak with Megan Lambert, Director of Digital Data Products at Stirista about what sets Stirista apart as a data provider and what trends she thinks marketers should be keeping an eye out for.

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