Eye on the Industry

Michael Gorman, SVP of Product and Marketing at ShareThis, shares insights into why it’s so powerful to harness behavioral data from across the open web, and his predictions for a cookie-less future in the context of increasing focus on data quality and consumer privacy. Read more below.

As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.

In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Eyeota recently announced its global integration with ID5’s Universal ID to increase the clarity of its audience identity resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.