Consumer Data Concerns: Let’s Admit There’s A Problem


The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like "cookieless," which to date is more hope than strategy.

Eyeota CTO, Pieter de Zwart, shares his thoughts on how the industry can work collectively to combat these long-term threats with combined, shared resources.

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