Eye On | Back-to-School Audience Playbook

Discover the digital profiles to engage your best Back-to-School Audience on display, mobile and social channels.

Whether preparing to return to in-person school or to resume remote learning, college students and parents are expected to start their back-to-school shopping earlier this year.

How can Back-to-School brands optimize digital ad spending to reach their best target customers online?

From driving awareness to engaging consumers in-market, the Eyeota Back-to-School Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

- current students and remote learners

- consumers interested in education

- households with children

- consumers in-market for electronics

Connect with the Data Desk team to request your custom audience targeting strategy today!

Download the Eyeota Back-to-School Audience Playbook by completing the form below.