Eye On | Back-to-School Audience Playbook

Discover the digital profiles to engage your best Back-to-School Audience on display, mobile and social channels.

Whether returning to in-person school or resuming remote learning, college students and parents are now shopping in preparation for the new school year. Optimize digital ad spend by integrating Back-to-School audience profiles!

How can brands targeting Back-to-School audiences reach their best target customers and influence buyers more effectively?

From driving awareness to engaging consumers in-market, the Eyeota Back-to-School Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

- current and future students

- consumers interested in education

- parents

- buyers in-market for consumer electronics

Connect with the Data Desk team to request your custom audience targeting strategy today!