Predictive Audiences by Eyeota and Proximic by Comscore

The industry’s leading cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

Combining Eyeota’s expansive global data footprint Proximic by Comscore’s AI-powered contextual engine and intelligent categorization technology, Proximic by Comscore is able to transform audience targets into privacy-friendly contextual signals. Advertisers can now reach even more relevant audiences for pre-bid contextual targeting across audio, connected TV, display, digital out-of-home, mobile, social, and video.

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What are the benefits for brands and advertisers using Predictive Audiences?

Discover audience traits and types like decision-makers, firmographics, employment, interest, intent, CPG, travel and demo.
Target audiences with confidence using a qualified, compliant, cookieless solution.
Predictive Audiences are powered by Eyeota’s seed of more than 1 billion profiles globally and sourced from best-in-class brands like Bombora, Dun & Bradstreet, Merit Direct and more.
Create custom Predictive Audiences based on over 1,700 socio-demographic, employment, interest, intent, lifestyles and seasonal events targetable traits covering over 35 verticals and 45 languages

Predictive Audiences

The Industry's Leading Cookie-free, Contextual Targeting Capability

The industry’s leading cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

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