Eightbar used Comscore and Eyeota's privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV). In addition, B2B Predictive Audiences significantly outperformed all targeting tactics.
Eightbar’s client, IBM, was seeking the most effective audience targeting to drive video campaign performance.
Eyeota worked with IBM’s agency Eightbar to define and implement a targeting strategy that would best achieve their goals.
B2B Predictive Audiences outperform cost-per-efficient-view average and increase QoQ ROI for IBM campaigns.
Cost-Per-Engaged-Visit Q1
46% Lower
(vs. competitive behavioral audience)
23% Lower
(vs. competitive contextual audience)
Cost-Per-Engaged-Visit Q2
24% Lower
(vs. competitive behavioral audience)
13% Lower
(vs. competitive contextual audience)
Read the full case study to learn what B2B Predictive Audiences can do for your ad campaigns.
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