Eightbar used Comscore and Eyeota's privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV). In addition, B2B Predictive Audiences significantly outperformed all targeting tactics.
Eightbar’s client, IBM, was seeking the most effective audience targeting to drive video campaign performance.
B2B Predictive Audiences outperform all targeting tactics in Q1.
B2B Predictive Audiences outperform all targeting tactics in Q2.
"B2B Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our third-party job function audiences and they are outperforming both of our contextual audiences."
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