Eye On | B2B Audience Playbook

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Identify, reach and engage the right B2B consumers

The global pandemic has brought about major changes within the B2B industry. In-person trade fairs and corporate events have been cancelled, and employees worldwide have been forced to work from home. B2B marketers are adapting their strategies to reach business decision makers and spending on B2B digital ads is anticipated to reach $25.79 billion this year, an increase of 20.4% YOY*.


Did you know? B2B brands can optimise digital ad spending and influence buyers more effectively by integrating audiences segments built with powerful consumer attitudes and behaviours into their campaigns. Download the B2B Audience Playbook to discover the audience segments you need to reach consumers across display, mobile and social channels. Connect with the Data Desk team for your custom audience targeting strategy.

*Source: eMarketer, 2021

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