Eye On | B2B Audience Playbook

Discover the digital profiles to engage B2B audiences on display, mobile and social channels.

The digitalization of B2B advertising, accelerated by the pandemic, is expected to be permanent and B2B digital ad spend growth will reach $15 billion by 2023 in the US alone.

How can brands targeting B2B audiences reach their best target customers and influence buyers more effectively?

From driving awareness to engaging consumers in-market, the Eyeota B2B Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

- Companies (by Size, Type & Revenue)

- Decision Makers

- Employees (by Industry & Job Function)

- B2B Product and Service Intenders

- Custom ABM Audiences

and many more!

Connect with the Data Desk team to request your custom audience targeting strategy today!