Learn how Eyeota's custom audience profiles helped an auto brand improve digital campaign performance in the Australian market.
An auto brand was planning to launch a new SUV and wanted to find new ways to specifically reach Facebook users intending to purchase SUV cars. They had used Facebook’s native user targeting capabilities in the past, but found they were not effective for identifying consumers who were already in-market.
Within the platform, the auto brand’s first-party data worked with the Eyeota audiences to build a custom audience profile of in-market auto intenders specifically interested in SUVs.
Read the full success story to see how Eyeota's custom audience profiles can help you find in-market consumers on Facebook.
Learn more about our data solutions that help brands and marketers to reach online customers and prospects.
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